Our Music Business Consultants

Record Label Consultant
Our label consultant is a 25-year veteran of Capitol/EMI. In his tenure at Capitol Records, among his responsibilities, he has served as the General Manager of an EMI imprint label. A marketing expert, he is a seasoned veteran when it comes to issues including music publishing, songwriting evaluation, demo recording quality, standard specs used industry-wide, track sequencing, CD manufacturing, quality control for CDs, including album artwork. He is also expert in the fields of retail marketing, licensing, copyright, distribution and promotion. He can guide artists on issues including branding, radio promotion, retail promotion and other necessary marketing tools needed to promote an album. He is based in the Los Angeles area.

Performance Consultant, Lynn Sorensen
Our performance consultant, Lynn Sorensen, has been serving as bassist with Bad Company and Paul Rodgers solo band (Paul Rodgers of Free and Queen). He has been touring with Paul Rodgers solo band since 2000 and Bad Company since 2008, internationally selling out venues that include the Royal Albert Hall in London. In April 2010, Bad Company continues headlining several UK arena dates with opening act Aerosmith guitarist Joe Perry. After Sorensen re-recorded the staple radio hit “All Right Now” with Rodgers, Howard Leese and Jeff Kathan, that version was played by the NFL in stadiums throughout the country for several years. It is a heavily licensed work, used in many advertisements. Sorensen’s first gig with Bad Company was on August 8, 2008, at the Hard Rock Arena in Seminole, FL. That show can be seen on the concert DVD Bad Company Hard Rock Live. Sorensen is also featured on the Paul Rodgers DVD Live at Glasgow, which achieved gold status. Both those DVDs were also released as CDs, and are available at retail outlets including iTunes. Sorensen has also done studio work, and he has issued his own independently released CDs. A classically trained violinist, Sorensen knows what it takes to go from endless hours of practicing and rehearsals to performing at world-class venues including Wembley Arena.

Publicity & Promotions Consultant
Our publicity and promotions consultant is a long-time music publicist based in Los Angeles, who has represented several gold and platinum-selling artists. Her expertise includes publicity, press strategies, media coaching, image-building, providing professional bios and press releases, and setting up professional photo shoots. She has placed feature stories on recording artists in Rolling Stone, Chicago Tribune, Los Angeles Times and other major print media outlets. She has placed artists on national television shows and national radio. She has also written liner notes for multi-platinum selling CDs. She has been quoted in the New York Daily News, New York Times, L.A. Weekly, Hollywood Reporter, Billboard Magazine, Rolling Stone Magazine, The Chicago Tribune, MTV News Online, VH1 Online, Daily Variety and USA Today.

Video Production Consultant
Our video consultant heads a long-time video promotions company based on the East Coast. Some of the artists whose videos he has promoted include Weird Al Yankovic, Pearl Jam, Johnny Cash, The Chemical Brothers, Elvis Costello, Ali Lohan, Flogging Molly, Ministry, Motley Crue and Sixx: A.M. He has worked with a lot of independent artists, as well, and knows what a video needs have to get played, and he knows what it takes to get a video played.

Photography & Stylist Consultant
Our Entertainment Photography consultant has been professionally capturing artists for more than 21 years. Her passion for music and people is what ignited her career. Since then she has defined entertainment photography with her cutting edge style, and enthusiasm. She has an impressive client list that runs the gamut, from Capitol Records, Warner Brothers, Sony Music, and Sub Pop, to Radiohead, Nirvana, Duran Duran, Alice In Chains, and Soundgarden, just to name a few. She is signed with Corbis who nationally and internationally manages her stock photo rights. Her work has been published in such magazines as, People Magazine, Rolling Stone, Spin, and Entertainment Weekly. Her creativity coupled with longevity are all traits that mark the career of this renowned entertainment photographer. Her knowledge and experience of imaging consulting such as advice about hair and hair styles, grooming, wardrobe and overall styling allows her to bring the rock star out of the artist.

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